By Jason Rubio "Are picture booths a fad?" is a concern that turns up often. I constantly respond "of course not!" That's been my opinion however I'm prejudiced possibly due to the fact that the photo booth business has altered my DJ Business. But now I'm going to use actual data and industry info to come to the very same conclusion.
We reacted to the demand and began with one image booth a DIY task (we purchased the computer system, touch screen, electronic camera, and software) and spent about $3,000 to make the very first one. It was big and large, and hard to carry around. It got much easier and cheaper as we made more.
It was an easy upsell, and we started to make more profits per event usually about $350 $500 more. We made our financial investment back within a couple of months. Within one year of starting to offer picture booths, we were getting more queries than we might manage. (I do SEO for our site, so the leads were from inbound marketing).
We also made more revenues, considering that we offered all of the equipment (unlike the DJs we employ who must have their own professional devices). Currently, we've had weekends where we had more photo cubicles than DJs booked. On a hectic weekend, we can do as much as 10 events in a day.
The above image was taken from Prostarra's short article. We can see that image cubicle rental searches have actually increased every year. Next, let's take a look at a picture from Google Trends. This data is from a short article from TheRinger. com about picture booths. The year range is from 2004 December 2018. DJ Austin.
I will state that it might be a little skewed, considering that they just accounted for "wedding event DJs." It would have been more precise to browse for wedding event image booth leasings vs wedding event DJs. So, l decided to do a more precise search contrast. Below are screenshots of the information utilizing Google Advertisements.
This is utilizing the whole US location. I do not like Google's keyword coordinator given that it simply provides you a variety. However, as you can see, the range is EXACTLY the very same - DJ Austin. 5 years ago, we were booking about 1 image cubicle for each 5 occasions. Now, it's practically 100% of our events.
Given that the images actually have various information, I decided to take my research study a step further and utilize SEM Rush information, which is extremely precise. Austin Photo Booth Rentals. I did this research study on January 22, 2020. I used the same search terms and here is what the information revealed. The first picture is for the DJ search associated terms.
The search term "photo cubicle leasing" is extremely high, compared to the rest. Why does "photo cubicle rental" get a lot of searches? My best guess would be that there are far less picture booth rental companies than DJs. Simply in our Austin, TX market, there are almost 200 DJ companies marketing on the wedding sites, and hundreds more solo DJs.
The market is saturated. That's not the case with photo booth companies (Austin's Best DJs & Photo Booths). It's a newer market, with fewer popular gamers, and the greater number of searches reflects that. Just like all things in the home entertainment service, image booths have progressed too. The cubicles have actually gotten smaller sized, more compact, and easier to utilize.
This makes it easier for us to employ picture cubicle staff. Image booths can now do videos, gifs, green screen, sluggish movement and a lot more all of which have actually kept them in high need. Undoubtedly, image booths will get smaller sized and in bigger numbers are developing together with the iPad.